Technology has had a huge impact on the marketing field. Traditional methods of marketing like print, television, and radio continue to be used, but many of these channels are falling by the wayside.
Bennet Schwartz discusses how technology has changed the field of marketing, explaining how these updates are influencing the industry.
One of the most exciting changes that technology has brought to the marketing industry is the possibility of interactive advertisements. Customers are able to put a personal spin on the ad campaigns they love. For example, Coca-Cola offered consumers a way to personalize their own Coke bottles online if they could not find a name they wanted during a certain promotion.
Volkswagen created a promotion that allowed ad viewers to turn a magazine ad into an interactive presentation. It was called the “first-ever test drive in a print ad.” When a smartphone was held over the ad, it displayed customized information.
In Sweden, Reebok put up a shoe display with a speed camera and stated that the person who could run past the sign the fastest would win a pair of free shoes. This campaign combined many of customers’ favorite aspects of advertising, from a sense of fun to free items.