India has recorded a big rise in smartphone shipments during the first quarter of 2021, but this is likely to be reversed just as sharply during the second quarter, as the coronavirus takes a vice-like grip on the country.
The technology analyst firm Counterpoint Research said shipments increased by 23% year-on-year to reach 38 million units in the first quarter of the year.
The rise was attributed to product launches, promotions, financial schemes and pent-up demand from the previous year.
But senior research analyst Prachir Singh said there should not rejoicing over these numbers as “a second and more virulent wave of COVID-19 is currently on in the country and is likely to impact the coming quarters. The consumer demand will take a hit due to the ongoing wave and subsequent lockdowns.”
Of the first quarter, Singh said: “Continuing with its stellar run, India’s smartphone market registered a third consecutive quarter of record shipments, riding on pent-up demand. Consumer confidence also increased due to the beginning of a vaccination drive in the country.”
Brands from Chinese companies dominated the shipments in the first quarter. Research analyst Shilpi Jain said: “The Chinese brands held a 75% share in the March-ended quarter. Xiaomi led the market with a 26% share, followed by Samsung, vivo,…