It was over a year ago that the pandemic first pushed promotional products companies to the brink. To survive, distributors and suppliers had to adapt and get creative. They made new products, serviced new markets, even launched completely new business models. In short, they reinvented themselves.
ASI Media is celebrating that resourcefulness with “Reinvention Week” – a series of stories that honor promo’s ingenuity and explain how to stay agile in the face of future challenges.
It started with bacon, grew into barbecue and ultimately bloomed into an all new business channel during the worst pandemic in 100 years.
That’s the outline for one of the more unique business reinvention stories to occur within the North American promotional products industry during the COVID-19 outbreak. It’s by no means the only one.
As traditional sales crashed amid lockdowns and event cancellations in 2020, companies throughout the promo space demonstrated an incredible dexterity, nimbly adapting to find new opportunities in a marketplace turned upside down.
The stories could fill volumes. When ASI Media asked industry firms to share their tales of reinvention, dozens and dozens of emails flooded in. Yes, many of the stories focused on the pivot to PPE – a collective flex that saved thousands of industry jobs and added billions of dollars into promo’s coffers in 2020. But there were other unique journeys as well, filled with creativity, adaptability and grit.
In total, they…