Proprietary App Harnesses Data to Enhance Marketing and Optimize Operations while Supplementing Business Conducted on Third-Party Platforms
Just Kitchen Holdings Corp. (” JustKitchen ” or the ” Company “) (TSXV: JK) ( Frankfurt : 68Z), an operator of ghost kitchens specializing in the development of delivery-only food brands for customers across Taiwan is pleased to announce that it has recently launched its proprietary consumer-facing mobile application (the “JustKitchen App”), through which customers can order food items from the Company’s ghost kitchens, among other features. The Company expects to use the JustKitchen App and its data to optimize operations and extend the value chain, by fulfilling orders directly from its nearest spoke kitchen location to the customer via last-mile delivery service providers through system integration. Orders received through the JustKitchen App will supplement those generated on third-party platforms and are expected to result in higher gross margins for the Company by eliminating service commissions. The JustKitchen App is now available for download from the Apple App Store for iOS devices and the Google Play Store for Android devices.
“The launch of our own consumer-facing mobile application is a significant step in the execution of the Company’s competitive strategy and becoming more vertically integrated,” said Jason Chen , Co-Founder and Chief Executive Officer of JustKitchen….