By Josh Marsh –
Chesterfield-based engagement Specialist Noonah has announced the launch of ‘Personalize’, a new covid-safe product personalisation service.
The company says with Covid restrictions being lifted, the high-street and event planners face the considerable challenge of how to re-engage with their customer base and stimulate footfall in an uncertain landscape.
It will come as no surprise that online sales grew a massive 36% in 2020 while the high street suffered ‘the worst decline on record.’ But with lockdown easing and public spaces reopening, the team at Noonah believes re-engaging customers lost to e-commerce is not an impossible task.
Matt Franks, Noonah CEO said: “The solution is dependent on traditional bricks and mortar embracing the opportunities that tech offers. The High street needs to play to its strengths, using technology like Personalize to offer what online pure-players can’t, an engaging, physical brand experience.”
“Product-personalisation was on the rise long before Covid 19 and major brands such as Levi’s and Nike used it to elevate their stores from places where goods were sold, to truly experiential destinations. Noonah has long been the market leader in providing product-personalisation tech to its wide array of clients and understands better than…