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When performed correctly, email marketing campaigns can build relationships with existing customers, improve brand recognition, and help with outreach to garner new leads. Unfortunately, most business owners don’t know how to differentiate industry best practices from terrible ideas, and a poorly executed email marketing campaign can do more harm than good. Before performing outreach, read on to find out about six surprisingly common examples of email marketing worst practices to learn how to avoid them.
- Using Personal Email Software
It’s never wise for business owners to use their personal email addresses to send out marketing messages. It’s not just an obvious security issue but also makes the sender look incredibly unprofessional. Instead, engage a digital marketing agency like Appiloque that can help with everything from coming up with the right designs to A/B testing subject lines. Expert digital marketers will never let their clients make this kind of amateur mistake.
- Sending Emails Without Express Permission
Business owners should never buy email lists. They get enticed in sometimes with claims that they’re purchasing “double opt-in” email lists, but it’s still not worth it. The consumers on that list don’t know the business, nor will they respond well to being contacted without knowing why they’ve been targeted. Sending unsolicited emails isn’t a marketing technique. It’s spam, and it’s both ineffective and illegal. Only send…