At Winc we source, package and deliver everything a workplace needs to work across office essentials, furniture, safety equipment and complex technology solutions and we have functional teams working across the value chain to make it happen.
Our Digital Marketing Executive is an influential member of the Digital Marketing team that partners with our wider marketing team, ecommerce, web development, sales, and merchandising teams to implement digital B2B and B2C go-to-market and promotional activities across our websites and digital channels.
What will you be doing?
Sounds interesting? Here are some specifics about the opportunity:
- Working with internal and external stakeholders, support the implementation and digital execution of our integrated marketing campaigns to deliver upon agreed campaign and business objectives.
- In consultation with the Digital Marketing and Campaign Marketing leads, take ownership of and implement lead generation programs and campaigns to assist in sales and marketing nurture journeys, referral programs and cross sell/upsell initiatives that contribute to top line revenue goals.
- Work with the Digital Marketing Manager on marketing automation programs to design and deliver effective customer journeys that enhance customer experience and deliver agreed revenue targets.
- Develop analytics and reporting for digital campaigns with a focus on insights and optimisation.
- Support the implementation of a longer-term data and analytics strategy…