NEW YORK, April 27, 2021 /PRNewswire/ —
The global transactional and marketing emails market size is expected to grow by USD 8.87 billion during 2021-2025, decelerating at a CAGR of over 10% during the forecast period.
The growing focus on engaging the audience through email marketing is one of the major factors propelling market growth. However, factors such as presence of stringent user data protection regulations will hamper the market growth.
Marketing emails are becoming primary communication channels and offer an efficient advertising platform for business-to-customer (B2C) and business-to-business (B2B) marketers for expanding the reach of their products and services. The growing focus of SMEs and large enterprises on implementing advanced marketing strategies through the optimum utilization of digital technologies is accelerating the use of marketing email platforms. Marketing emails allow companies to engage directly with the audience with just one click and aid in establishing one-to-one communication to provide an engaging experience. An increasing number of organizations are using marketing emails for the promotion of new product and service launches, offering discounts or special offers, or to the sales for products abandoned in the cart on online stores.
Global Transactional and Marketing Emails…