Marketsmith, Inc., the largest independent full-service marketing agency in New Jersey, in collaboration with the New Jersey Department of Law and Public Safety (“LPS”), has launched a statewide “Take Control of Your Destiny” advertising campaign. The goal is to raise awareness of the dangers of distracted driving, a contributing factor in more than half of moderate to severe crashes involving teen drivers nationwide.
The campaign and its slogan, “You Have Places to Go. Don’t Drive Distracted,” began during April’s National Distracted Driving Awareness Month and runs through August 2021 to raise recognition of the dangers of risky behind-the-wheel behaviors like texting, chatting on handheld cell phones, eating, and applying makeup. Driving fatalities in New Jersey rose 4.8% in 2020 (from 2019) despite there being fewer drivers on the road due to COVID-19.
The Take Control of Your Destiny campaign was inspired by CowParade, the world’s largest and most successful public art event. Marketsmith adapted the campaign, creating several unique “painted steering wheels” to represent different aspirations, dreams, passions and love. The wheels are marked with sayings including, “Saving even one person affects so many lives.”
Marketsmith’s digital ads are now on display in rest stops along the New Jersey Turnpike and Garden State Parkway. The campaign also utilizes social media platforms including YouTube, Facebook, Instagram, Twitter and…