Social media content marketing is expected to grow to US$13.8 billion in 2021, perhaps owing to higher daily digital media consumption following the global pandemic and a new gig economy.
Digital marketing technologies have entered a major historical inflection point. Recent years have seen explosive growth in social media apps, with platforms such as Facebook and YouTube amassing more than one billion users each.
With a global population estimated at 7.7 billion, and upwards of 3.5 billion active social media users, one in three people worldwide can be found on social media. Digital media consumption has skyrocketed and the shift from traditional to digital media has led to more than US$291 billion spent on digital advertising in 2020. As brands race to meet consumers where they are, social media content marketing software have seen billions of dollars once allocated toward traditional advertising. Especially when disrupting the traditional creative supply chain, with clear efficiencies in time for production, and distribution, cost of development and overall ROI
Marketing technology, also known as martech, has become a digital marketing staple. In 2019, the global digital marketing software sector was valued at US$43.8 billion. The market is expected to grow with a compound annual growth rate (CAGR) of 17.4 percent between 2020 and 2027….