Visual Appeal LLC completed a brand launch for Nydella, a clothing shop in Midlothian that opened in March. Work included logo design, website and marketing collateral.
Familiar Creatures was named agency of record for Duke’s Mayonnaise, part of Richmond-based Sauer Brands. The agency will work with Duke’s to evolve its current campaign, “It’s got Twang,” and build brand awareness. Duke’s developed that campaign with previous AOR The Richards Group, out of Dallas.
Red Orange Studio created a logo and launched a website for Virginia Beach Ketamine & Wellness. The mobile-friendly site highlights the wellness startup’s services for people with PTSD, anxiety and chronic pain.
Lewis Media Partners hired Jeff Strome as an associate analyst and Kathie Avery as an accounting specialist. Strome is a recent VCU graduate and performed data analysis and reporting as an intern at Sports Backers. Avery is a Mary Baldwin College alum and most recently was at Rockville-based Blakemore Construction Corp.
The Martin Agency launched a campaign for CarMax promoting the used-car retailer’s 24-hour test drives with a Dunkin’ gift card giveaway. The campaign featured actress Busy Philipps and Olympic ice skater Adam Rippon taking test drives and sharing them on Instagram.
Richmond-based Trade-In Guys hired Buffalo Agency, of Reston, for branding and digital marketing. Buffalo’s Glenn Gray, who…