Throughout times of crisis, a CPS model can provide the solutions we need to ensure ROI can be sustained. This is evident from the growth of the channel over the past year, and the fact that it continues to be an attractive solution for many, including SMEs, startups and incubators.
Admitad Affiliate and SimilarWeb’s latest report proves this, as well as the obvious benefits for both advertisers that can come from the channel.
What is so interesting about this report’s results is the split between the top ten global ad networks incoming traffic to fashion and apparel e-commerce sites. Awin was fourth in the list, with Google Display Network leading the pack and Criteo in a close second. Sub-network Skimlinks which has been increasingly adopted by content publishers and influencers has shown an incredible rise in outbound traffic, earning its place between Criteo and Awin.
Daily Mail and General Trust owned dailymail.co.uk almost doubled its outgoing traffic to eCommerce partners, generating the fifth highest amount of outgoing traffic and establishing itself as a reliable partner for traffic generation. This could well be attributed to their partnership with Global Savings Group which has fueled a huge rise in rank for the dailymail.co.uk on discount led terms within the SERPS on Google over the last 12 months.
Whatever the cause, it’s great to see a traditional publisher adopting the channel in such a dominating way. The Daily Mail totalled…