“Posting your content to social media can enable you to engage with audiences both local and global.”
LOS ANGELES (PRWEB)
April 28, 2021
Digital marketing expert Jon Zacharias, also known as The Search Guy, has posted new information on his trusted methods for retaining marketing reach. As Statista reports, over 293 billion emails were sent during 2019, and many of those were either sent directly to a spam folder or simply unopened in a crowded inbox. Not only that, but cold calls and automated voice messages are having lower success rates than ever as technology advances and smart voice mails continue to filter out numbers seen as spam. Zacharias likens sales to a funnel, in which your reach is poured into the top and slowly squeezed out to actual sales; these helpful tips are meant to keep that funnel full, and maintain your audience’s awareness of you.
First, Zacharias notes that cold calling has become less valuable than ever. With a deluge of automated scammers and likely competing pitches, your prospect is more than likely to disregard you at a moment’s notice if they’re not aware of you. The solution to this, however, is simple: make them aware of you before you call. In founding and working with marketing agency…