Kean Association of Marketing (KAM) just recently won the Marketing Madness competition after a month of many competitors who stepped up to the plate with the final decision being announced on April 2. The prize was $6,500 and an exclusive talk session with HP’s Global Head of Design & Sustainability, Stacy Wolff.
The annual undergraduate marketing competition is a nationwide phenomenon hosted by United States Postal Service through the Direct Effect Program and is sponsored by HP.
Many students and faculty from schools across the United States partook in this competition to learn and grow from each other through one common niche: integrated marketing.
Approximately thirty-seven universities took part in the competition.
Kean Association of Marketing were up against institutions such as Western Michigan University, Bentley University, Pepperdine University, James Madison University, Rowan University and Xavier University.
Despite the odds, the Kean Association of Marketing remained strong and confident. The competition was composed to two sections, evaluating the marketing knowledge and proficiency of students.
For the first section, participants had to complete the micro-credential marketing certificate course while having to recruit other students to follow suit in order to earn points.
The second section…