If you own a business or make key decisions regarding its growth, the marketing plan will surely be at the top of your priority list. This is where you confirm your target audience, how to grab its attention, what you want to say, and the best way to convert lukewarm interest into a red-hot B2B or B2C relationship.
Whilst that only took a moment to sum up, a marketing plan requires an awful lot of focus and hard work. It absolutely must reflect your brand’s personality at all times and persuade visitors to choose your business over its competitors, which is no mean feat.
Online buying keeps on growing
Research by Statista has found that e-commerce will make up 22% of global retail sales by 2023. If that doesn’t sound very high, the rate in 2019 was only 14%, yet no one can deny that online shopping is everywhere. As more people use the internet to explore products and services, interact with brands, make purchases and leave feedback, the online journey continues to grow in terms of both influence and structure.
Customer experience is crucial
Regardless of the size of a business, offering high-quality digital engagement is crucial to its survival. As well as having a website that gives the visitor everything they need to make a decision, there should also be a variety of useful and entertaining content.
Social media, blogs, videos and email campaigns are all strong examples of marketing promotion, each of which work in different…