Brand uplift measurement now available for all campaigns across the Brand Advance publisher network
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements.
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Brand Metrics enables publishers to prove the effectiveness of digital ad campaigns continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale, regardless of campaign size and cost.
It is empowering publishers to gather independent data on their digital ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent, in a simple, cost-effective and comparable way. By sharing this campaign effectiveness data with clients, publishers and networks can prove the value of advertising on their platforms and increase campaign investments.
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Dilip Shukla, Managing Director at Brand Advance comments: “Over the last year we’ve applied Brand Metrics to all our campaigns, to prove the impact for advertisers such as NHS, Sensodyne, Facebook, Santander, GSK and the many more that are leveraging our exclusive reach across 500+…