“Now that digital channels represent the majority of all media spending, nearly everyone is starting to see how their business can benefit from trying to reach customers online.” —Zach Hoffman, CEO of Exults Digital Marketing
FORT LAUDERDALE, Fla. (PRWEB)
April 29, 2021
Even as the United States continues to work towards reverting to a pre-pandemic state of society, digital advertising continues to surge in growth and popularity among businesses around the world. As companies begin offering insight into their year-to-date performance across various timelines, members of FAANG are once again reporting strong results in their ad revenue sectors.
Facebook relayed that their advertising sales increased a striking 46% year-over-year to $25.44 billion in Q1 2021. The company’s price-per-ad surged by 30% as businesses of all sizes seeking to advertise on social media scaled up their advertising budgets. Given worldwide daily users of Facebook’s app group rose 15% from 2020, it makes sense that the platform accordingly delivered 12% more ads to users than it did the previous year.
Meanwhile, search engine giant Google—and parent company Alphabet—continue to report strong ad revenue numbers of their own, with no signs of relenting in the near future. Alphabet indicated that…