Marketing automation is now the new normal for businesses who aim to streamline their daily routine process – email marketing being first – and get great ROI.
In recent times, it has emerged as one of the platforms that provide beneficial business tools to automate marketing campaigns for fast and excellent results.
According to Act-on and Econsultancy, around 53% of B2B brands are currently using marketing automation, and 37% plan to leverage it in the future to further win more qualified leads.
By 2023, its spending is expected to grow to a whopping $25.1 billion and in the coming years, the cost is definitely going to grow much higher.
However, marketing automation is multi-faceted and requires a richer level of understanding to properly implement, avoiding any mistake. Without proper guidance and correct approach, you could eventually lose money or fall flat on some of the core functions.
In this post, Hanna Schnaidar shares actionable insights on the best ways to approach marketing automation, making the most from it….while staying within the estimated budget.
But Why Marketing Automation: What is in it for me?
Primarily, the goal of most marketing automation tools is always to generate and nurture leads till they become sales qualified. It’s built around technologies and software platforms for marketers to manage their digital channels and automate their routine activities.
That’s why you will notice that most existing marketing automation…