Why “Question Everything”?
“Questions are the key to making things great and we questioned every detail and assumption when developing the all-new 2022 Tucson,” said Angela Zepeda, CMO, Hyundai Motor America. “We used that as the creative hook in our campaign and had fun with our celebrity partners by asking some of life’s most thought-provoking questions. This is our most innovative and technologically advanced Tucson ever. The all-new Tucson will define our brand for the future. We are supporting it with one of our most creative and expansive marketing campaigns we’ve ever executed.”
Potentially the most important question: Which celebrities did Hyundai choose?
Some of America’s favorite celebrities in entertainment, comedy, music, sports, cooking, and design were enlisted to star in Hyundai’s new ad. In the 60-second comedic spot, “Question Everything,” actor, producer, and director Jason Bateman; actress, writer, producer, and director Mindy Kaling; global superstar and actress Becky G.; basketball star Kawhi Leonard; chef, Emmy award-winning TV host, author, and restaurateur Giada De Laurentiis; and celebrity designer, author, producer and television personality Nate Berkus ask some of life’s most unusual and burning questions, which culminate with Hyundai designers asking themselves the questions that led to Tucson redefining its segment. Additionally, there will be three 30-second feature-focused spots.
Next logical question: Where can I see the ad?
Watch it now on…