PARIS and AUSTIN, Texas, April 29, 2021 (GLOBE NEWSWIRE) — Jabmo, the leading provider of Account-Based Marketing to manufacturing and Life Sciences, introduces a new white paper for CMOs looking to connect with key account buyers and propel revenue growth through digital marketing. Named “The CMO’s Guide To Account-Based Marketing in Manufacturing & Life Sciences,” the white paper reveals how an account-centric approach to digital marketing will help address the new reality of B2B buying and selling.
Manufacturing and Life Science companies are changing in more ways than one. The same can be said about B2B buyers, who have changed their buying habits considerably since the pandemic; choosing anonymous online avenues to begin their buying journey rather than openly interacting with a sales representative.
This white paper urges CMO’s to embrace proven new approaches and lead their marketing departments to becoming the most strategic function in its organization. The white paper covers:
- How B2B Buying has Changed
- New Ways of Engaging Key Accounts
- Planning for ABM Success
- Selecting an ABM Vendor
- Budgeting for ABM
CEO and Founder of Jabmo, Nick Heys, said, “Sales and marketing teams were already facing an uphill battle to reach their quota and revenue goals. With the pandemic, that climb grew larger. Most key account buyers are now exclusively online; avoiding sales representatives until they are more than halfway…