SAN ANTONIO–(BUSINESS WIRE)–Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale – in concert with its newly branded leading direct mail package Save that reaches over 75 million households nearly every week – today announces proprietary survey findings related to consumer sentiment around the use of coupons and discounts.
Based on responses from 1,000 U.S. adults, coupons and discounts are accelerating consumers’ return to pre-pandemic activities, with 64% of consumers noting that coupons or discounts would encourage them to take part in gatherings or group activities this summer including dining out, hosting a barbecue, seeing a movie at a theater, or playing mini golf. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70%), restaurants/dining (64%) and beauty/grooming (37%).
Coupons and discounts are also driving consumers to discover new businesses. In fact, 62% of adults reported having shopped at a brand, retailer or restaurant for the first time in the past year due to a coupon or discount. This aligns with consumer spending overall, with 83% of individuals saying they made at least one purchase over the last six months because of a coupon or discount.
“Now more than ever, consumers are placing an increased value on discounts and savings as they look to return to normalcy,” said Sarah O’Grady, Senior Director of Brand Marketing,…