“Soon, businesses will begin leveraging [NFTs] to increase appreciation, trust, and value for their clients. Many forward-thinking companies already have.” —Zach Hoffman, CEO of Exults Digital Marketing
FORT LAUDERDALE, Fla. (PRWEB)
April 29, 2021
Last month, Non-Fungible Tokens (NFTs) experienced a rapid rise in popularity after digital artist Mike Winkelmann—also known as Beeple—sold their work for $69 Million at a Christie’s auction. Many were stunned to hear a digital asset of this type receive such an enormous valuation, and even more were left with questions about what an NFT actually is. As leaders in analyzing digital trends to leverage online marketing for businesses, Exults wanted to provide an overview of NFTs and why consumers will see them all over the web for years to come.
As culture around the world continues to shift into digital mediums, so too do the works that represent and reflect that culture. Alternative asset classes have already started taking shape online over the past decade in the forms of cryptocurrencies. While art previously only held value in physical forms such as paintings and sculptures, the rise of creation in the digital space has led to a demand for housing valuable art in a virtual format.
NFTs fulfil that demand by providing asset…