The digital marketing industry grew from INR 47 billion (2015) to 199 billion in 2020 and is now expected to reach around INR 539 billion by the financial year 2024. I
1. Brief us about your business model like how did the idea come to start and how does it work (step by step procedure)?
Vaibhav and I have been in the digital marketing industry collectively for almost two decades now. We spent hours on researching, reading and implementing new technologies and ideas for our then clients and realized a need for marketing technology products. RankWatch (2013) was a result of the need for a scalable and accurate cloud-based rank tracking and website analysis software. With it, we could get actionable data on our clients’ rankings, backlinks, and SERP competitors to grow their organic traffic. Web Signals, our most recent product, was built to solve our own challenge of monitoring what people were saying about us and our competitors on the different media channels.
2. What are the unique key points of your company?
Web IQ has not only built cutting edge cloud software but has also provided the digital marketing industry with unparalleled organic marketing software such as RankWatch and Web Signals.
3. How are you different from the existing competitors?
Our competitors mainly focus on the end user market while we have a strong…