Content audits are a valuable process to help you identify weaknesses and opportunities in your existing library of content assets and your overall content strategy.
For example, a content audit can help you identify content assets that can be improved or repurposed. Conducting content audits also allows you to keep track of your content and relevant content analytics over time and plan and organize your content strategy more effectively.
Following key steps and best practices streamlines the content audit process, making it more efficient while also providing you with clear, actionable insights to inform your content strategy.
What is a content audit?
A content audit is a process for identifying, organizing, and analyzing your website content. Content audits are used to determine if your content is meeting your business objectives and discover opportunities to leverage content to meet your goals.
A content audit isn’t the same as a content inventory, although a content inventory is a crucial step in the content audit process. While a content inventory documents all your existing content assets, a content audit takes it further to uncover content gaps and opportunities for improvement. A content audit helps you plan your content strategy.
A content audit is a strategic process for identifying and evaluating your website content. It involves analyzing your content to identify gaps and opportunities to drive your content and SEO…