SOCIAL MEDIA PROVIDES a massive opportunity for branding and organic marketing, but in 2021, you probably already knew that. Platforms like Facebook, Instagram, Twitter and Pinterest have taken the online world by storm, giving us a place to share thoughts, feelings and connect with one another. For businesses, this means yet another place to get their name out and catch the eyes of their target audience. However, as the internet evolves, so do generational interests. Enter TikTok, the most downloaded app in 2020.
How is TikTok different? TikTok is videos and videos only. Users can comment on, like and share videos. Creators can go “Live” to stream a live video of themselves and curate a selection of fun videos they hope to gain popularity.
The app’s virality has captured the attention of over 800 million monthly users, all with an average daily view time of 52 minutes. And it’s not only popular with the younger generation; users of all ages and walks of life spend time on it.
What does this mean for eyecare? Most practices have a limited marketing budget. Social media marketing is a cost-effective strategy that can help you reach a target audience creatively and potently.
Many ECPs have already made their way to the platform, with some doctors amassing hundreds of thousands of likes, followers and views. TikTok brands itself as a community, and that’s accurate. Opticians, optometrists, ophthalmologists, general practitioners, dermatologists, dentists,…