Whether through viral challenges, building tribes and communities, or gathering favor with influencers worldwide, brands like Converse, e.l.f. Cosmetics, the NBA, Fenty Beauty and Gymshark dominate the TikTok brand landscape through authentic engagement with millions of Gen Z users.
With 1.65 billion downloads worldwide, 100 million daily users in Europe and 40 percent of Gen Z shopping on social media (source: Open Influence), TikTok is a crucial touchpoint for an entire generation.
“TikTok is the latest top-trending social media platform for Gen Z females with 1.65 billion downloads and untapped marketing potential,” says Eric Dahan, co-founder, Open Influence. “It has hit the 100 million daily user mark in Europe and grown its subscriber count by 800% to reach the same number in the US.”
Named as a Forbes, Inc. “30 Under 30” and having worked with Disney, Google, Amazon and Facebook via his social media brand Open Influence, Dahan explains to License Global how brands are making long-lasting commercial connections with the TikTok universe.
“Retail has changed significantly due to the rise of social commerce, and influencer marketing is becoming a bigger part of the overall marketing mix as a result,” says Dahan. “Influencer…