If you know virtually nothing about TikTok, it’s time to fill the gap. Many business owners don’t take it seriously, but this social platform can bring your brand the awareness it deserves. Create an official brand account and start getting TikTok followers now when the platform is not as saturated with other companies.
TikTok is gaining momentum fast. 689 million users is an attractive market not just for small businesses but also for big players. The NBA, The UEFA, The Washington Post, and Gymshark have already harnessed the app’s power to increase organic reach and drive meaningful traffic.
Making your own content is a simple and inexpensive way to market on TikTok. Start with introducing yourself (your company, team, workspace, the origin of your brand name, etc.) and your products or services (production, tutorials, and hacks). Use the following 9 super-effective tips to create more engaging content.
Try Different Video Makers
Though TikTok is a video-sharing app, your videos don’t need to be highly polished. Since 62% of TikTokers are 10 to 29 years old, the major requirement is to be fun. Experiment with the app’s features (camera flips, filters, timer, and speed) for recording your videos to make them eye-catching. Also, try third-party editing apps like PowerDirector or Canva if you want more effects.
There’s no specific number of hashtags to use on TikTok, but it’s recommended to add no more than 7 of them…