When we speak of influencer marketing, two of the first channels that come to mind are Instagram and YouTube. LinkedIn doesn’t make the list of top five influencer marketing channels, so is there a good reason?
Created for business professionals, the platform has been used solely as an employee recruiting tool for a long time. Today, LinkedIn is a major professional social media platform where experts in various fields share their thoughts, grow their network, and most importantly, make money.
With the evolution of LinkedIn, a huge number of professionals have become influencers. They have massive followings, drive authentic engagement, and successfully market their own or their partners’ businesses on the platform.
Like any other channel, LinkedIn marketing doesn’t work for everyone. While some B2C companies manage to find their audience on the channel, LinkedIn is most effective for B2B brands.
The rapid growth of the platform in the last years resulted in higher competition, making it more and more challenging to catch business professionals’ for individuals and companies without an active audience (we say active, not large). Sound familiar? Then this article is for you.
Let’s dive into the basics of influencer marketing on LinkedIn and then move on to the process of growing your brand exposure with the help of the right partnerships.
Introducing influencer marketing on LinkedIn
The trend for diversifying marketing strategies and…