In the current digital age, social media platforms play a significant role in helping small businesses acquire and retain customers. However, as the most used social media platform, Facebook frequently tweaks its ranking algorithms and many businesses now are no longer seeing the same results from Facebook that they once were. Like Google algorithms, such changes aim to prioritize specific content without favoring particular businesses.
Both small and large businesses find it challenging to master the algorithm maze to connect with their target market. If your business has the same challenges, consider implementing the following tips to take advantage of the Facebook algorithm.
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Content is king for all forms of digital marketing. For instance, if you want more people to visit your website, populate your Facebook page with valuable content. Include informative posts, interactive guides, and videos with links to…