Forums have been a way for like-minded internet users to socialize over common interests since the beginning of the internet. They were the precursor to social media as we know it today. Many message boards saw users shift over to traditional social media through products like Facebook groups, but Reddit has shown its staying power.
But from a marketing perspective, is Reddit social media? We’ll take a look and also show why the answer matters to marketers. Specifically, we’ll explore this often-overlooked goldmine of brand intel by answering the following questions:
- What is Reddit?
- Is Reddit considered social media?
- Should marketers use Reddit?
For context, here are a few facts and figures we dug up to help understand the platform:
- Reddit has upwards of 52 million users that use the platform daily. 430 million engage the site every month, leading to over 30 billion monthly views in 2020.
- Those 52 million daily users represent a 44% increase over 2019.
- In December, the Wall Street Journal reported that Reddit’s “ad revenue totaled more than $100 million in 2019 and is on track to rise by more than 70% this year.”
With that, let’s see what makes Reddit tick and why marketers shouldn’t dismiss it as part of their social media marketing strategy.
What is Reddit?
Reddit was founded in 2005 and hailed as the “front page of the internet.” In contrast to the more mainstream social media networks, Reddit uses a forum structure emphasizing communities called…