If you visit Waterfront Properties’ corporate office, it will be obvious Waterfront is as much a marketing firm with expert knowledge and a budget to focus on the sale of your property as it is a real estate brokerage.
THE WATERFRONT ADVANTAGE
The last word that could ever be used to describe Waterfront Properties is ordinary. At Waterfront’s marketing headquarters, a diligent and enthusiastic staff works hand-in-hand with real estate agents. Together, they collaborate to expertly market their sellers’ properties and reach buyers all over the world. Don’t assume this is the norm in every real estate office. David Abernathy, Business Manager at Waterfront, says “my colleagues at other brokerages are envious of Waterfront’s 20+ person marketing team because we don’t need to outsource key marketing projects.” The company’s dedicated marketing budget provides the marketing team with the most up-to-date marketing technology, equipment and strategies.
How? Here is a glimpse behind the scenes…
PHOTO EXPERTISE / GRAPHIC DESIGN
In the digital arena, Waterfront’s in-house photographers, graphic designers and photo editors are highly trained and work with agents to understand home features buyers are looking for. Then the team is able to highlight the best features of sellers’ properties in all marketing materials. Using specific, proven strategies, they’re able to captivate buyers’ interest with photos and designs that make an impact.
WEBSITE / SEARCH &…