The number of articles that exist about B2B content marketing strategy on the Internet is impressive, even if the pieces of advice aren’t always great.
Upon dissecting what exists on the web today concerning B2B content marketing strategy, there seems to be a consensus on doing the following things:
- Define your goals
- Develop your buyer personas
- Track your competition
- Promote on LinkedIn, etc.
These are good moves, however, there is a critical gap in these bodies of knowledge: Who is a B2B audience, and what is their buyers’ behavior?
Understanding what ought to be done when dealing with a particular set of people is crucial, but knowing who you are dealing with will help you cultivate the right mindset in doing whatever has to be done and evolve when necessary.
For all I know, the online world is constantly evolving, and an idea you hold dear today may be of little use tomorrow.
This is why solid marketing ideas should always be built on understanding your market. Read on to see five things B2B customers have in common.
Your site UX is their first impression of your business
A B2B buyer landing on your page for the first time could have landed on any of the 527,200 websites created every day.
And out of the millions of entrepreneurs who are doing all they could to win the largest (or the smallest) market share, you are just another one.
So, your best chance of hooking them in begins with the kind of user experience you give them as they land on your website.
As a serious business…