If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising.
And if up until now, you’ve been confused about how it is different from traditional advertising, or you wanted to better understand programmatic advertising vs Google Display Network, you’re in luck.
In this post, we’ll break down both Google Display Network and Programmatic advertising, explain their key differences, and evaluate why one is better than the other.
Let’s get right into it:
What is Google Display Network?
While you may not notice the Google display network actively, you probably come across it every day. Google Display Network is a system that allows advertisers to reach their target audience while they’re using the internet – for example when checking emails, browsing on an e-commerce product, watching youtube, using social media or their mobile apps.
In simpler words, the GDN can get your ads in front of targeted audiences across the web. It’s actually a very powerful system that reaches over 90 percent of internet users and 2 million websites across the web.
The display network, however, is a passive approach to advertising. It integrates your ads into carefully selected websites, where ads become reachable to users while they’re shopping, reading, or browsing.
What is Programmatic Advertising?
Programmatic advertising is a more automated approach to displaying ads. In programmatic advertising, there is automated selling and buying of…