Every brand/influencer is involved in the skirmish to gain the maximum number of followers and engagement on social media. But not every brand/influencer is mindful of the means to become a prominent player on social media platforms. Your prospective audience needs something to put their faith in you, and a verified social media account a quintessential step for that.
The essence of a verified account is that the social media platforms assure you that it is a thoroughly vetted profile with nothing sketchy happening in the background.
What is a verified social media account?
It would be boorish to explain it, but in a concise statement, it establishes that the account is owned and operated by a real public figure, brand or celebrity.
Why do you need a verified social media account?
For starters, you are distinguishable from the rest of the clutter prevalent on social media platforms. As the platform marks you as a reliable source, more traffic converges to your account with each passing day. Slowly, you begin to build your brand awareness that is rewarding in the long run.
Having a verified account is also good for further expansion. Any brand that approaches you or vice versa takes notice of the verified account and knows that there are no chances of getting deceived or duped by a verified account. Even if it happens somehow, the platform can take stern action against the account for such behavior.
How to get your account verified on social media platforms?