Ben Thorington, owner of a Tuffy Tire & Auto Service Center in St. Johns Fla. and another in Grand Haven. Mich., first turned to UpSwell Marketing fairly early in his career as a shop owner. He read a few articles about the company and began to notice that some of the more successful owners in the industry were customers. After doing research of his own, he took what he calls a leap of faith and began to create a direct mail campaign with UpSwell.
Like he does with all new business ventures, Thorington gave UpSwell six months to see if the partnership was worth the investment. Those six months have turned into six years, and he is now currently mailing around 12,000 direct mail pieces a month—helping to grow his 8-bay shop in Florida to an impressive $3.5 million in annual revenue.
Thorington now sees UpSwell as a close business partner, expanding his shop by attracting more loyal customers with higher repair orders, as well as aiding in him successfully navigating the uncertain times of the pandemic.
Attract Loyal Customers and Higher AROs
When Thorington first began working with UpSwell, he started off by sending around 1,000 direct mail pieces a month. In just 12 weeks, he immediately started seeing growing results, and amped up his campaign by doubling the amount of mailers. At the six-month mark, the direct mail pieces were performing so well that he completely halted every other marketing avenue, and began to rely solely on UpSwell.
“As we got into the…