By Jacob Tanur, Founder and Creative Director at Click Play Films, a video production company specializing in premium branded content.
Video is one of the best windows your consumers have into your business. It allows them to see for themselves what you can offer them and why they should trust you. But for it to be effective, your videos need to build on and strengthen your brand so that consumers have a clear picture of what to expect and why they should come to you.
In light of the pandemic, 30 percent of marketers have indicated that they plan to increase their video production, which means it’s more important than ever to ensure the strength of your brand through your videos. That’s what will set you apart.
1. Be clear from the start.
The first few seconds of your video are not the time for ambiguity. Your audience needs to recognize your business early on. This maintains consistency and ensures that they spend the rest of the video associating everything they see with you and your brand.
Additionally, be clear about your message from the start, whether your goal is to teach your audience, introduce a product or tell a story about your services. This reminds your audience what your business is about and keeps them hooked throughout the video. If your audience stops watching, your video will do nothing for your brand.
2. Establish your target market.
Before you even think about designing a video campaign, you need to identify your target audience. Generalizing your video to…