With Mother’s Day coming up, Facebook is taking the opportunity to promote the value of its Portal smart video calling device, as a means to stay connected with family in a more immersive, engaging way.
As explained by Facebook:
“Many of us may spend Mother’s Day apart this year, but Portal gives us a way to celebrate and connect with family and friends virtually. And it lets you feel like you’re in the same room together – even when you’re miles away.”
The promotion will look to build on the growth momentum of Portal, which has been fueled by the pandemic.
Over the past year, sales of Facebook’s Portal device have steadily increased, with more people looking to stay connected amid the various COVID-19 mitigation measures. Initially, when Portal was first launched, there was a lot of opposition to the smart video device, and to bringing a Facebook-connected camera into your home, but over time, Portal is gradually becoming a more significant element in Facebook’s hardware efforts, which provides the company with even more connection opportunities.
Indeed, in looking over Facebook’s most recent performance update, you can see that Facebook’s ‘Other Revenue’ category (i.e. revenue not from ads) has seen a big jump of late.
That increase has been driven primarily by sales of its Oculus VR headsets and its Portal device, which underlines the rising opportunities for the company in expanding into these new…