- Interpublic Group of Companies (IPG) reported Q1 net revenue of $2.03 billion, up 2.8% from a year ago, per a press release. The company reported an organic net revenue lift of 1.9%, based on a 0.2% dip in the U.S. and increase of 6.3% internationally.
- On an earnings call, CEO Philippe Krakowsky highlighted the company’s Matterkind and Reprise Commerce subsidiaries, calling out the growth of the agency holding group’s ability to leverage data around both media activation and e-commerce offerings. He also noted that efforts by Acxiom, Kinesso and Matterkind to deliver end-to-end data and identity solutions to IPG clients is yielding new wins and expanded assignments in several industries.
- IPG’s improved earnings suggest brands are taking notice of its approach to data, with executives at several companies that recently signed with its media agency UM citing data expertise as a key appeal.
IPG’s return to revenue growth comes after the agency holding company saw net revenue decrease 6.5% in 2020 amid setbacks caused by the pandemic. It expects to build on this improvement as the economy returns to full strength, forecasting a full-year organic growth of 5% to 6%. CEO Krakowsky attributed the strong start to IPG’s ability to evolve its offerings as the ad world continues to experience “accelerating, transformational change.”
“Our ability to create marketing and media solutions that bring together outstanding creativity…