Global Electronic Component Supplier Implements Data and Analytics from MeritB2B, Achieving 80-to-1 ROI on ABM Programs
MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that client Infinite Electronics has achieved dramatic improvements in marketing performance at nearly every level of the company as a result of implementing the company’s data and analytics solutions. After achieving 800% (80/1) ROI through traditional ABM programs with MeritB2B, Infinite Electronics implemented a customer data platform to increase multichannel visibility and drive substantial ROI in all channels while introducing marketing efficiencies across the business.
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“MeritB2B has helped us move away from marketing decisions solely based on ‘tribal knowledge’ and gut instinct to become a data-first marketing organization that we knew we needed to be,” said Shaun Gameroz, Director of Marketing at Infinite Electronics. “In partnership with MeritB2B, we have implemented data-driven strategies designed to capture net-new logos, achieve a more holistic view of campaign performance, and create new insight-led processes for informed decision-making. We’re seeing tremendous ROI improvements as a result.”
MeritB2B created a custom integration that allows Infinite Electronics to deploy best-in-class analytics and database cleansing without having to adjust their…