By this point, if you use digital marketing as part of your marketing strategy, you know the importance of SEO for reaching your performance goals. SEO not only helps send the right users to your website but focusing on good SEO tactics, helps lead visitors easily through your website so you increase conversion. Despite a plethora of information available and several great SEO optimization plugins, such as Yoast and All-in-One, too many website designers and content creators make costly SEO mistakes that limit their success.
Image courtesy of Yoast SEO plugin
When users search Google or any other Google search engine for that matter, they want the most valuable results featured toward the top on the first page rather than having to filter through hundreds of pages of results looking for a link that effectively addresses their query. Search engines, thus, have an incentive to developing a ranking algorithm to meet users’ demands for effectively matching their search intent.
Meanwhile, website owners want to ensure their links appear toward the top in search results as rank greatly influences the number of visitors showing up on your website, as you can see below.
Image courtesy of Moz
That’s SEO or search engine optimization. Google uses hundreds of ranking factors to identify websites that ultimately deserve top billing in search results. No one knows exactly which factors impact search results or the weight assigned to each factor, plus Google changes their algorithm…