With 1.5 billion downloads, 800 million users worldwide and 30 million users in the U.S., video-sharing app TikTok has emerged as one of the most popular marketing tools for brands and businesses.
On Wednesday, participants of the Midwest Digital Marketing Conference, which is produced by the University of Missouri–St. Louis, were connected to a top source of TikTok branding expertise: TikTok Brand Partnerships Manager Greg Weingarden.
Weingarden held an exclusive presentation and Q&A session as part of the four-day online conference, which began Monday and ended Thursday. His 50-minute workshop kicked off the two-day free live sessions.
In its ninth year, MDMC has grown from an UMSL on-campus conference to the largest digital marketing conference in the Midwest. Last year, the conference drew an online audience of more than 4,000 people from across the country.
Weingarden, who joined TikTok in 2020 after spending more than nine years at Google in digital management, provided an overview and history of the social media app, calling it the “TikTok revolution.”
“With our roots in the music world, we started out as a place to discover new songs, artists and dance trends,” Weingarden said. “This quickly escalated in March of 2020, when the world essentially went on complete lockdown.
“We’ve transformed from the challenger…