Volkswagen Australia has brought on a new GM of customer experience after its GM of customer and marketing, Jason Bradshaw, resigned from the role to pursue his own CX agency.
The customer experience thought leader confirmed to CMO that after almost six years, he made the decision to leave his role as Volkswagen’s Australian director of customer experience and marketing in April.
Bradshaw became Volkswagen Australia’s first dedicated director of customer experience at the end of 2015, having built his marketing and customer credentials across brands including Fairfax Media, Target and NSW Department of Finance and Services. He took on the marketing mantle as an additional responsibility at Volkswagen in January 2019.
Bradshaw said he was extremely proud of the work his division has delivered during his tenure and noted an overall improvement in customer experience to very positive territory across all touchpoints.
Over his time as CX chief, Volkswagen Australia has delivered CX and employee experience (EX) programs to over 5000 participants, work that helped increased the number of Australians positively engaging with the brand. Bradshaw also oversaw the launch of an ecommerce platform that resulted in over 1000 customers being served in the first nine months and generated $36 million in revenue.