Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been evolving for much longer)! From a word no one has heard of 20 years ago, to an established multi-billion dollar industry, influencer marketing isn’t a fad. It’s a critical marketing channel to anyone looking to grow their business.
Influencer marketing is essentially an endorsement deal a brand has with another human, instead of paying a platform for distribution (aka paying Facebook for Facebook Ads) you have the opportunity to pay another individual for what may comparatively be very underpriced distribution and awareness. Not only do you pay for distribution but based on the campaign you may also pay for the ad or content the influencer creates, which really has the potential to move the needle in your marketing efforts because the people who follow that influencer inherently trust them or value their opinion on the content or niche they create around. At the end of the day, that’s what influencers do– they’re trusted voices in their space and they influence the culture around them through the community they cultivate.
The Current State And Value Of Influencer Marketing
Influencer marketing has been on the rise for years. According to Business Insider, the influencer marketing industry is worth just under 15 billion dollars. And it’s only going to get bigger. This is why I recommend tasting and learning as many platforms…