Share This Story, Choose Your Platform!
Congratulations, you’re starting a new search engine optimization (SEO) program. Now is the time to plan ahead and make sure that all of the pieces are in place to make that program successful. Follow these seven steps to get started on the right foot.
1. Assign a Point Person
If multiple people on your team are interested in or have a stake in organic search results, assign one of them to be the point person for the SEO program. It’s best if that person is either your webmaster or has relationships with both your marketing and IT departments.
Your point person will make sure that all of the people on your team follow through with the recommendations your SEO consultant makes. When multiple people co-manage SEO, things fall between the cracks, and accountability decreases. When optimizations fail to be implemented, the SEO program won’t improve.
2. Ensure Access to Your Site
While pay-per-click advertising is managed in the ad platform’s interface, SEO involves making changes directly to your site. You’ll at least need access to the content management system (CMS) to modify the text and images on the page.
Content optimization is the backbone of SEO. It makes the words and messaging on your pages more relevant to the phrases for which real customers actually search. Your consultant will be delivering content for you to review and upload in Word or Excel format, so you’ll need someone on your team with access to the…