Content syndication on sites like Instagram can make your content go viral. Moreso, they offer a free way to mass share your content.
Brand storytelling is an increasingly important part of a successful marketing strategy. It can be as simple as a single video—like the one posted on Instagram Reels—or as complex as an entire series of videos.
Instagram specifically is a great place to put short videos because that converts people into actual consumers. Videos are a pretty powerful marketing medium. Once you can tap into the emotions of your audience effectively, they are more likely to remember your brand.
This goes for the Gen Z marketers too. According to Criteo, Gen-Z streams an average of 23 hours of video each week.
Marketers for this generation recognize that customers do more than simply buy a product – they buy into the lifestyle advertised by companies. Gen Z, also known as millennial-light, seeks quality and value over quantity.
Who are Gen Z Marketers?
Gen Z marketers are values-oriented social media influencers who want businesses to be authentic.
Born between 1996 and 2010, they love to syndicate videos on Instagram Reels that are creative, bold, and different from their millennial counterparts.
Gen Z has expanded the market for independent living by young professionals. They have the uncanny ability to filter content. With a short attention span, the best way to grab their attention is to entertain!