There has never been a more important time to build a digital presence for your water quality business than now. A 2020 survey from PYMNTS, a business intelligence company, shared nearly 36% of U.S. consumers are buying retail products online, and a McKinsey & Co. report predicts that people will continue to shop online even when the pandemic ends.
The following steps will help you to build a digital presence and bring an online customer base to your business quickly and effectively.
Step 1: Build Your Platform
If you sell products directly to end customers, the most sensible selling solution is to build an ecommerce website. Research suggests that many customers are now solely shopping online, and it is no different when it comes to water quality products.
When shopping online, customers can take their time comparing products, reading reviews and looking for the features that appeal to them the most. This means that not only do you have a bigger audience to appeal to, you also have a more interested one.
Building a website is not anywhere near as expensive or difficult as it once was. Nowadays, you can build a high-quality website in no time at all using an online drag-and-drop website builder, or you can browse freelancer sites like Fiverr and pay less than $200 for an expert to handle the job.
Some of the most popular ecommerce platforms worth considering are Shopify, Bigcommerce, and Woocommerce. You will need an ecommerce platform if you want to sell your…