Although the VR fitness community has been perhaps a bit niche in recent years, it looks like those in charge over at Oculus and its parent company Facebook are trying to grow the space even more. How are they doing this, you might ask? Well, it looks as though Oculus is very much trying to lean more heavily into the fitness aspects that VR headsets can offer, especially with its new Quest 2 device.
Within recent weeks, Facebook has been placing a number of new ads and billboards around the country selling the Oculus Quest 2 as a piece of tech that can help keep you in shape. “Own a gym, boxing ring, dance studio, and climbing wall for $299,” said one ad that Facebook placed in a prominent print newspaper. Other billboards have gone on to assert that “Ellipticals are hamster wheels for humans,” and has encouraged potential customers to pick up the Oculus Quest 2 instead. Other billboards said that treadmills are a “road to nowhere” and that there is “nothing” fun about rowing machines. Each ad also ended with the tagline, “Fitness is fun on Quest 2.”
As a whole, the new campaign from Facebook seems to be targeting the audience that isn’t currently aware of just what the Oculus Quest 2 is capable of when it comes to fitness. It also leans into the notion that working out doesn’t have to be a boring activity. Thanks to numerous games within the Oculus Quest library, staying in shape can now be more enjoyable than ever before.
This new commitment…