When choosing influencers for your brand campaigns, focus on brand fit. Find the perfect voices who can create the perfect content that will resonate with your target audience. Don’t sacrifice fit for performance.
Matching Influencer Fit and Media Performance
Imagine this scenario – you have a new product launch that you’ve spent the last six months working on. Your marketing budget is set and ready to pull the trigger. You have included a promotional budget that you have earmarked for an influencer campaign. Now you are in your last round of meetings with the top influencer that is a perfect fit for your new launch. You’ve crunched the numbers, developed a budget, and now you are ready to close the deal.
You should feel confident in knowing the value of the influencer to the campaign but also in the campaign’s success. If you have done your research, there is a good chance you’ve picked creators who certainly resonate with your target audience and who will prove highly valuable when aligned with your brand. However, with a pay-for-post flat rate, absent of any performance guarantee being the norm in the influencer space, less certainty may be applied to performance risk assessment.
This can be scary as influencer costs and thereby your influencer investments continue to rise. IZEA, a leading online marketplace connecting brands and publishers with influential content creators, provides an insight into the rising costs of influencer marketing….