A BROMSGROVE business owner has got his company through the pandemic and Brexit to become one of the UK’s leading steel stockists.
After establishing in 1999, Reddifast, owned by Rod Laight, moved into the safety barriers market to supply systems for street and car park furniture before expansion in 2016 led to it being a major distributor of spring wire.
In March this year, Mr Laight appointed Michelle Horton to the management team to assist the West Midlands-based firm consolidate its three divisions and launch a new sales and CRM software system to streamline operations and enhance customer experience.
Ms Horton, who has a wealth of experience having worked in the steel sector for 16 years, will spearhead the sales and marketing strategy as the business plots future growth.
The business has also been awarded two large contracts in Sweden for safety barriers and bollards, following the manufacturing of a new coil spring mounted base bollard, which was patented by Reddifast last year.
Mr Laight said his business faced unique challenges caused by the pandemic and new disruptions to steel supplies following Brexit but long-term relationships with established suppliers placed the business in a secure position for guaranteed supply moving forward.
“We understand there are still challenging times ahead for the steel sector but we are in a great position to forge ahead successfully.
“Michelle brings with her specialist knowledge and specific experience of safety barrier…