Jing Daily: Head of Digital Marketing
Jing Daily is looking for a creative, motivated, and media-savvy Head of Digital Marketing to lead various branding and marketing initiatives for our growing publication. The ideal candidate is a skilled originator with a track record of unlocking marketing and content opportunities for media and digital publishing sites. You are extremely detail-oriented and able to see projects through from inception to completion.
The successful candidate will be responsible for implementing the digital strategy that drives global audience development in website traffic, report downloads, newsletter subscriptions and social media followers, leading to engagements and follows with the Jing Group’s brand.
What you’ll do:
- Lead and execute editorial and marketing initiatives to further expand our audience base
- Explore additional business and editorial opportunities with new partners such as co-
- publishing whitepapers and reports, content partnerships, webinars and more.
- Create marketing materials including: media kit, executive team summary, selling sheets, proposal templates and more
- Develop a robust pipeline and database of qualified prospects from the global cultural community (digital agencies, creative agencies, media companies, museums, cultural institutions)
- Oversee our weekly newsletter campaigns as well as performance reporting
- Work with the team to develop goals and track internal KPIs for benchmarking and…